As Co-founder and Design Lead, I guided Amall.ART from concept to a leading digital collectible platform in China. Combining AIGC and Web3, we built a commercial loop connecting galleries, artists, and brand IPs to collectors — with on-chain royalties feeding value back to creators.
Role & Contribution
Product Design: Architected the entire platform's information structure and interaction framework. Designed core flows for Airdrops, Trading, and the Marketplace.
Branding: Defined the initial "Retro Future" visual style and created the "Cat Head" mascot icon — a symbol that became the brand's most recognizable asset across all touchpoints. Later evolved the brand to a high-end "Gallery" aesthetic to support institutional partnerships.
Team Management: Led the visual team and coordinated cross-border collaboration with illustrators and agencies (Mainland, Taiwan, Japan).
Platform Architecture & Ecosystem
Core Strategies
1. Product Iteration:
We adopted a "User Perspective + Trial & Error" approach. Starting with basic features (Airdrop, Buy, Swap), we evolved into a comprehensive system featuring a Primary Market (Events, Direct Purchase) and a Secondary Market (Trading, Bidding).
2. Brand Evolution:
Phase 1: "Disco Ball" theme for strong Gen Z appeal.
Phase 2: Minimalist, content-first "Gallery" style to align with Artand/Artsy standards for high-value art transactions.
Constant: Dark mode + Cat Head symbol as the visual anchor.
Design Ops & Standardization
Delivery Standards: Templatized brand collaboration inputs — partner projects ready to launch in as fast as D+1, no designer bottleneck.
AI Integration: Trained IP-specific LoRA models and built Prompt templates for operations, cutting daily illustration costs by 90%.
Global Collaboration: Core design team in mainland China, with illustrators and AI artists across Germany, Japan, and Taiwan.
Delivery Standards / AI Integration / Global Collaboration
Impact & Philosophy
Key Results:
• 300k+ Registered Users (140k Real-name verified)
• 106k+ Active Collectors
• Partnerships: National Geographic, Suzhou Museum, BALLY, DQ, LAWSON, Chow Tai Fook, SMPH, and more.
Design Philosophy:
"Designing from a Partner's perspective taught me the commercial cost behind every decision." Design for the user, but don't blindly accommodate them — professional judgement must guide the core experience to serve the business strategy.
Brand Partnerships & Product Showcase