As Design Lead and Consultant spanning 7 years, I steered the "SEE Summit" (Synergy, Empowers, Education) from a local event to an industry phenomenon. Hosting 3,000-5,000 attendees annually at venues like the Cloud Town Convention Center, my role evolved from visual execution to total brand stewardship.
Strategic Evolution: 2024 "Light" Breakthrough
The Challenge: How to express "Diversity & Fusion" while standing out in a sea of "Dark Tech Blue" conferences?
The Solution: We pivoted to a Light/High-Key Visual System. Using breathable white space and vibrant gradients, we visualized "Evergreen Education".
The Symbol: Two intersecting circles forming an infinity loop, representing the absorption of diverse essence and sustainable growth.
Visual Identity Evolution (2019-2025)
Orchestration: Precision at Scale
The Scope: Covered 3 distinct phases (Pre-heat, Live, Post-event) across 9 categories (KV, Web, Video, Space, Merch, etc.).
Agile Management:
• "1-Month War Room": Scaled team with interns for execution while holding 1v1 "Man-Marking" reviews for critical assets (PPTs).
• Design-Dev Hybrid: I personally built the official websites to handle real-time guest list changes, eliminating communication lag.
Venue Atmosphere & Guide
Digital Experience & Web
Impact & Data
Record Highs:
• 230,000+ Official Website UVs (2021)
• 100,000+ Live Broadcast Views
• 400+ Mainstream Media Coverage
Process Legacy:
I left behind a documented "Event Design SOP," "Material Planning Checklist," and "Vendor Collaboration Protocol," transforming chaotic sprints into a replicable system.